Going Viral (2024) explores the rapid and unpredictable nature of viral fame in the digital age, delving into the lives of individuals who unexpectedly rise to prominence through social media platforms. The narrative follows a diverse group of characters who experience the overwhelming effects of viral moments, from the exhilaration of sudden attention to the darker sides of internet fame. It examines the impact on personal relationships, mental health, and the pressures that come with maintaining an online persona.

The film highlights the consequences of living in a world where fame can be fleeting and manufactured, where the line between reality and online personas becomes increasingly blurred. Through a mix of humor and drama, Going Viral reflects on the challenges of navigating a society obsessed with viral content and instant gratification. Ultimately, it offers a critique of the obsession with social media fame and its often hollow and fleeting rewards.